US' Malouf to launch new line of hybrid mattresses at Las Vegas Market

Every mattress in the Peak line includes a responsive AltiCoil layer, where hundreds of individually encased miniature coils adapt to the body, providing intuitive support no matter the sleeping position. The innovative new HyperChill cover is cool to the touch, with specially engineered threads with instant cooling power. The Peak mattress line comes in two material variations: CoolSync and ActiveAir. CoolSync foam is cooler than traditional memory foam. The gel infusion and ventilated top layer help balance a sleeper’s temperature. ActiveAir quick response foam is ultra-breathable, provides support, and due to the open cell structure, allows for increased airflow, the company said in a press release.

Malouf mattresses included branding stories that lead the customer through a sleep journey with sub-brand lines called Embark, Ascend, and Peak. The lines tell a clear story that helps consumers understand the benefits of each individual mattress with premium branding to convey luxury and cooling. All the mattresses are roll-compressed for easy transport and storage, useful both in-store and for ecommerce channels.

“The Peak mattresses represent some of the best mattress technology available. These mattresses have performed extremely well in our pre-launch market testing, and we’ve received some very exciting feedback. We are confident that this line will bring an increased average order value to our retail partners,” director of product development, Kyle Robertson said in a statement.

“There has been an increase in demand for premium mattresses since the pandemic, especially ones that are omnichannel compatible. Our product development team combined proprietary foam formulations with all-new designs, and the result looks great and feels amazing. Our goal is always to offer our retail partners innovative products with incredible features that will satisfy their customers’ needs,” Eric Holmstead, director of sales for Malouf said.

Fibre2Fashion News Desk (GK)