US' Hologenix & Medline unveils Curad performance series

Celliant, the flagship innovation of Hologenix, is a proprietary blend of natural minerals that allows textiles to convert body heat into infrared energy, returning it to the body and temporarily increasing local blood flow and cellular oxygenation. This has been clinically demonstrated to support recovery from physical activity and fatigue, increase endurance and stamina, and boost overall performance in healthy individuals, among other benefits, the company said in a press release.

Trusted by athletes, Curad is the official medical supplier of the Ironman US series. The new orthopaedic products powered by Celliant infrared technology are the latest additions to the Curad performance series collection and include infrared ankle supports, knee supports, back supports, shoulder supports, and multipurpose supports.

In addition to the inclusion of Celliant infrared technology, Medline has engineered the elastic supports to provide targeted compression for enhanced local circulation that helps reduce swelling, with a contoured fit that will not slip or shift during normal activities with silicone grips that keep the product in place. The removable hot/cold therapy supports provide adjustable compression and a gel compress that can be cooled or heated to further reduce swelling and discomfort. 

“We are very excited about the integration of Celliant technology into our time-honoured Curad brand. This partnership with Hologenix confirms our commitment to expand the use of infrared in our orthopaedic soft goods market, where we believe it has great potential,” Sarah Cooper, senior manager, product management at Medline, said.

“This new Curad performance series offering represents a major expansion of Celliant infrared (IR) bio-responsive textiles into the sports medicine field. We are honoured to partner with Medline and look forward to future introductions,” Seth Casden, Hologenix co-founder and CEO, said.

Fibre2Fashion News Desk (GK)