US' First Quality launches Boundless by Cuties youth diaper

With easy-to-use, adjustable tabs to help caregivers with clean and efficient changes, Boundless youth diapers function differently than training pants, which are designed to be pulled up and down, the company said in a press release.

Boundless youth diapers include Omni-Odour Guard protection to help neutralise odour for added confidence in social settings such as school or childhood activities. Flexible leg openings and stretchy tabs ensure a snug fit, with protection in all the right areas. The youth diapers are good for both day and night, providing long-lasting, super-absorbent protection for up to 12 hours.

Cuties’ Skin Smart Promise means that every diaper is crafted with skin health in mind, using breathable, dermatologist-tested, hypoallergenic materials to protect kids’ delicate skin. Cuties diapers are accredited by the Skin Health Alliance, an independent organisation that tests products for skin safety.

“Every child is unique, and incontinence issues can range from difficulty with potty training to night-time leakage to daily incontinence that may continue into adulthood. Boundless youth diapers were created to deliver inclusive care and better meet the needs of children, families and caregivers,” Michele Mongillo, global clinical director at First Quality, said.

“We talked with parents and caregivers who told us that they need a solution that provides a better fit and maximum protection that truly meets the needs of children who are living with incontinence. We combined the best of our Cuties brand with insights from our healthcare team to create our Boundless youth diapers,” Sima Delafraz, global leader of sales and marketing for First Quality, said.

Fibre2Fashion News Desk (GK)