US' DYPER sets standard for environmental responsibility in diapering

Plastic waste in diapering is a huge problem. The vast majority of disposable diapers are constructed with two water bottles worth of plastic and sold in single packs with virgin plastic packaging. In fact, about 36 per cent of all plastic is used for packaging, and 85 per cent of it ends up in the landfill, where it can take up to 500 years to break down (source: UN Environmental Programme).

"DYPER’s new product line represents a significant step forward in our mission to reduce plastic waste and build a healthier planet for our children," said Sergio Radovcic, founder and CEO of DYPER. "Parents shouldn’t have to choose between their baby's well-being and the environment. By using materials such as paper, natural wax and clay in our packaging and plant-based materials in our diapers, we hope to set an industry wide example that we can all reduce our reliance on plastics as a society.”

This launch marks DYPER’s successful transition to fully recyclable paper packaging for single packs in retail stores – a first of its kind for the category in North America. Packaging for DYPER’s larger Club Boxes is fully recyclable, with inner packs utilising post-consumer resin (PCR). Repurposing old plastics that would otherwise have gone to the landfill is central to driving the circular economy and a reduced carbon footprint. Additionally, Club Boxes and inner packs are now certified by the How 2 Recycle labeling programme, which clearly communicates recycling instructions to the public.

The diaper itself has also undergone improvements, including a thinner absorbent core and sizing optimised for comfort and fit - without sacrificing absorbancy or performance. The new diaper remains a certified USDA BioPreferred 55 per cent product, DermaTest 5 star rated, Standard 100 by Oeko-Tex certified and made with wood pulp certified by the Forest Stewardship Council (FSC).

DYPER now also utilises manufacturing in North America to ensure a reduced carbon footprint, improved shipping lead times and a more promising innovation pipeline. DYPER has been working since 2018 to solve the great diaper dilemma and won’t stop innovating until they make a fully plant-based diaper that can safely avoid landfills. While there is no perfect solution, every little bit of incremental change adds up to a big impact in the long run.

DYPER is a leader in the environmentally responsible disposable diaper category with its diapers constructed from plant-based materials and made without chlorine, latex, alcohol, lotions, TBT, and Phthalates. They're unprinted, unscented, soft to the touch, yet extremely durable and absorbent, and made with innovative materials such as viscose from Bamboo.

Fibre2Fashion News Desk (RR)