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Pic: Polygiene
Sweden chemicals company Polygiene adds value to sports brand Descente

3rd Mar 2021

Leading sports brand, Descente, has announced that for the spring and summer season 2021, a number of Descente training products for men and women, with Polygiene Stays Fresh BioStatic Technology, will be sold online and in stores. The focus is set for ongoing business and increasing volumes from this renowned brand, in the Chinese sports market.

Pic: ISPO
Freudenberg launches new sustainable products for sports

8th Feb 2021

Freudenberg Performance Materials Apparel has launched a new product portfolio for the sports and outdoor market. In addition to the well-known products, the company now offers highly elastic and breathable inserts and tapes for all types of sportswear in the Freudenberg Active Range. Most of the products are made of at least 70 per cent recycled...

Pic: Deckers Brands
Hoka One One unveils new shoe for athletes

18th Jan 2021

Hoka One One, a division of Deckers Brands, has designed and introduced Carbon X 2, a lightweight and propulsive shoe for athletes, which is meant to help them break their own records. To mark the new footwear innovation, Hoka is organising Project Carbon X 2 - 100K world record attempts in the US and Japan by several of its athletes - on January 23.

Pic: Seldén
Selden improves cruising with carbon furling mast

13th Jan 2021

Selden has recently launched new carbon fibre furling masts for cruising, to provide convenient sail-handling for the meticulous and performance-oriented sailor of a larger yacht. The company, headquartered in Sweden, is a manufacturer of masts, in particular furling masts, which is more a standard than an option with a production cruising boat.

Pic: TVAAG
TVAAG launches ultra-performance herbal activewear

8th Dec 2020

TVAAG has launched the world’s first collection of 100 per cent ethically sourced and sustainable plant-based activewear naturally dyed with 24 ayurvedic herbs. Founded in P.E.I in 2020, plant-based activewear start-up TVAAG uses a combination of Indian traditional textile manufacturing principles and modern fabric technology in sustainable fashion.

Pic: Outdoor Sportswire
Altexa and GHS launch HDry brand in North America

11th Sep 2020

Altexa and GHS Holdings have announced the launch of the HDry brand in North America. HDry is the most advanced technology for waterproofing outdoor products through direct (3D) lamination of a waterproof/breathable membrane. Altexa is the market leader in cutting-edge technologies for the production of waterproof and breathable shoes, gloves, and...

Pic: Royal DSM
DSM enables protective cycling jersey with Dyneema fabric

27th Aug 2020

Royal DSM, a global science-based company, has announced that Dyneema is driving the performance of Team Sunweb’s protective cycling jerseys in 2020 Tour de France. Along with, Team Sunweb and Craft Sportswear, DSM helped to deliver a jersey that, when combined with protective baselayer, offers cyclists effective abrasion protection at speeds up to...

Pic: PR Newswire
Superstrata launches first 3D-printed C fibre e-bicycle

17th Jul 2020

Superstrata, a Silicon Valley-based bicycle brand, has launched its flagship product - the first made-to-measure 3D-printed e-bicycle with an impact-resistant unibody carbon fibre frame. The e-bicycle is 3D-printed in a single pass of continuous carbon fibre thermoplastic composite. The frame is constructed without joints or glue for seamless strength.

Pic: ASICS
ASICS and Seevix to develop sporting goods using SVX

22nd May 2020

ASICS Ventures Corporation has invested in Seevix Material Sciences, which produces patented man-made spidersilk, SVX, possessing natural spidersilk’s extraordinary strength and elasticity. Seevix and the ASICS Institute of Sport Science will jointly develop sporting goods utilising SVX spidersilk. Which is durable, yet sustainable and biodegradable.

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