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Spanish wet wipes producer Optimal Care taken over by Albaad

26 May '21

3 min read

Pic: Albaad Group

Albaad Group, a manufacturer of wet wipes and tampons, has taken over Spanish wet wipes producer Optimal Care. The acquired company becomes the "Albaad Iberia" division, which will be integrated into Albaad's European subsidiary in Germany. Through this acquisition, Albaad expands its presence as the leading manufacturer of wet wipes in Europe.

Optimal Care, located near Madrid, has approximately 300 employees and reports €60 million in annual turnover, is a leading supplier of wet wipes products in Spain, Portugal and Southern French markets. "In addition to its position in the market, we were also convinced by the good reputation of the products' quality as well as customer satisfaction," says Dan Mesika, Albaad’s CEO and president.

Through this acquisition, Albaad will implement its strategic plan to become the leading manufacturer of wet wipes in the European market, under the leadership of Wolfgang Tenbusch, Albaad’s Europe president, with key strongholds in Central Europe (Germany), East Europe (Poland) and now Southern Europe (Spain and Portugal).

Expanding the European coverage will enable Albaad to give better service to its customers, react more quickly to market needs and changing regulations. The company will be able to provide better products, lower transportation costs, ensure optimised production capacity and give more localised customer support.

“We at Albaad understand and embrace the importance of innovation as an engine that drives growth and are committed to deliver environmentally friendly products,” explains Mesika. The acquisition of Optimal Care strengthens the company's capabilities in innovation and R and D. Mesika adds: "This step puts us in a position to reduce the environmental impact of, for example, logistical challenges such as carbon dioxide emissions caused by long transport routes. After all, sustainability is our top priority."

Together with Optimal Care, the company will be able to drive the development of trendsetting products and expand its portfolio. "This will increase our effectiveness in the local market and offer our customers the best solutions," says Mesika. Optimal Care will become the Albaad Iberia business. Mesika explains that their joint objective is to maintain its entrepreneurial way and local culture whilst aligning it within their Albaad European operation. Optimal Care becomes the Albaad Iberia business unit. The common goal is to maintain Optimal Care's entrepreneurial path and local culture despite the integration. "We see the Optimal Care team as an equal partner on a par with us and believe that their expertise will be of great benefit to the Albaad Group as we jointly focus on best practices and existing capabilities," says Mesika.

There will be no operational changes for Optimal Care customers and employees initially, he adds. "We will continue to communicate transparently throughout the onboarding process and look forward to building a stronger joint company together," Mesika says.

Fibre2Fashion News Desk (SV)