Synova, an advanced technology firm focused on production of high value chemicals such as olefins and BTX from waste, has announced the appointment of Jörg Krüger as chief executive officer. He will be based in Maassluis where he will lead the planning, execution and evaluation of the Synova strategy. is an advanced recycling company from the Netherlands.

Krüger brings with him substantial experience and a strong network in the chemical industry spanning over 30 years with Bayer, GE Bayer Silicones, Momentive Performance Materials, Orion Engineered Carbons and Compo Expert. He has a track record of building large chemical plants with EPC contractors and optimising chemical processes via developing operational excellence with global teams he led, the company said in a press release.

As CEO of Synova, Krüger will play a key role in Synova’s transition from demonstrating the technology at industrial scale to commercial roll out of the technology, an area where he brings extensive expertise.

“I am passionate about the need to transform the industry from linear to circular and thrilled to join the Synova team on their journey to Plastic Circularity 2.0. I am looking forward to working with our partners in the value chain to make a large contribution to the sustainability of the industries we serve. I am convinced Synova’s technology will prove to be a differentiator in terms of much needed feedstock flexibility and significantly reduced CO2-emissions,” Krüger said in a statement.

“We are thrilled to have Krüger join our Synova team as the new CEO. He brings a wealth of industry experience both in the chemical as well as the private equity space. The timing is perfect with Synova gearing up its efforts to demonstrate and commercialise its advantaged process technology, now widely recognised by the industry,” Ibrahim Al Husseini, chairman of the Synova board of directors said.