US non-profit organisation Believe Diapers, which offers non-toxic diapers and wipes made from highly sustainable bamboo, is expanding its product offerings under a new name—Believe Baby. The newly minted Believe Baby will introduce new products, including toddler training pants called Bottoms Up, which will launch in Fall 2023.

All Believe Baby products are made from bamboo, an infinite resource that is 100 per cent renewable and biodegradable. The result is a super-soft and absorbent fibre that is anti-bacterial, breathable, and free from harmful chemicals and additives, Believe Diapers said in a press release.

“When creating Believe Baby, my wife and I became aware of the tragic diaper shortage in this country and the negative impacts on babies and their families,” said Joe Masi, founder and CEO of Believe Baby. “We are dedicated to alleviating families’ needs with sustainable products that are kinder to the planet.”