Europe-based fibre solutions company Ahlstrom-Munksjo has started to operate under the business name Ahlstrom as of October 3, 2022. The company has completed the ownership reorganisation of its decor business and thus proceeded with its plan, announced in May 2022, to change its name to Ahlstrom. The divested decor business continues as an independent company under the well-recognised Munksjo name.

In June 2022, Ahlstrom-Munksjo announced its intention to accelerate the pace of its strategy execution and set a goal to become the most preferred sustainable specialty materials provider, according to a press release by Ahlstrom. A new operating model and reporting structure, effective as of July 2022, was implemented to carry out the work.

“This is a natural step for us as the name Ahlstrom has a meritorious history of more than 170 years. We are serving five growing markets and are leading the development in all these areas among the top companies. We will continue to operate through 38 plants in 13 countries and with some 7,000 employees who represent more than 50 nationalities,” said president and CEO Hans Sohlstrom. “Our strategic ambition for 2025 is to become the leader in combining fibres into performance materials. All we do will serve our purpose to ‘Purify and Protect, with Every Fibre, for a Sustainable World’. It is now our turn to take Ahlstrom to the future and transform it to the ‘preferred sustainable specialty materials company.’”

The change of the business name to Ahlstrom is accompanied by a renewed logo where the symbol remains the same and the name is changed to Ahlstrom.

In line with the name change, the company’s web address and email addresses will be formed correspondingly. The legal company names will remain unchanged until they are changed later country by country in compliance with local legislation, added the release.

The name change to Ahlstrom will not affect the company’s customers or sales, strategy, structure, reporting, or commitments.

The decor business continues with the name Munksjo. Its offering consists of decorative surface materials for building material industries. Munksjo is the only international brand focused exclusively on decor paper.