Saint-Gobain Films & Fabrics, a French leader in high-performance materials, is rebranding as Saint-Gobain Composite Solutions to better position the business for changes in the marketplace and to align with its core values. Saint-Gobain Composite Solutions will comprise the company’s familiar, yet refreshed brands Sheergard, Sheerfill, Onesuit, and Versiv.

The new Saint-Gobain Composite Solutions brand signals the coming together of multiple materials and unified teams in a streamlined approach to solve customers' challenges. By employing its deep technical expertise, drawing on proven products, and working in tandem with engineers, R&D, procurement, and professionals throughout the supply chain, Saint-Gobain Composite Solutions is committed to innovate and deliver composite materials that protect safety, release easily, insulate with integrity, and control friction, the company said in a press release.

Saint-Gobain Composite Solutions encompasses three existing brands which have strong global recognition. Sheergard provides highly customised communication solutions that seamlessly protect the reliability of electromagnetic signals in cutting-edge and mission-critical applications. Sheerfill offers high-performance permanent tensioned membrane products that help architects and designers create structures that are uniquely contemporary, energy-efficient, and immediately iconic. Onesuit provides protective solutions to professionals in a variety of industries where maximum safety in the presence of hazardous chemicals is critical.

The rebrand also establishes a new product brand, Versiv, which represents the company's ability to provide versatile, innovative solutions. The new brand combines and replaces the Chemfab, Chemfilm, Norfilm, Fluorowrap, and Coretech product brands, and encompasses the broadest range of high-performance material solutions on the market.

Designed and manufactured with the most demanding applications in mind the V represents the company's ability to provide versatile, innovative solutions. The Versiv line provides protection applications that require the best optical clarity and the longest-term resistance against harsh chemicals, release applications for the cleanest, most consistent release performance possible, and electrical applications where the best signal integrity under harsh conditions is vital.

“Corporate and product branding is more than just a logo or a tagline. It's a promise to our customers, and it is ultimately defined by them — in how they perceive our company and our products. We are excited to announce the change of our business unit and our product brands as we are re-envisioning our brand to better reflect who we are and our unique ability to deliver extraordinary performance across a spectrum of demanding settings,” Dale Thomas, general manager, Saint-Gobain Composite Solutions, said.