The global consumption of absorbent hygiene products—disposable diapers, child pants, feminine hygiene and adult incontinence products—grew to about 691 billion units in 2020, says a February 2021 report on the global outlook for absorbent hygiene products and the key raw materials of non-wovens, fluff pulp, air-laid cores, super-absorbents and hygiene films published by US firm Price Hanna Consultants.
Due to rapid market penetration and growth over the past decade, China is now the largest volume market for hygiene absorbent products. Volume in the emerging markets, collectively, is substantially larger than the combined markets for these products in North America, Western Europe and Japan.The consumption of absorbent hygiene products, including disposable diapers, feminine hygiene and adult incontinence products—grew to about 691 billion units in 2020, says a report on the outlook for absorbent hygiene products and the key raw materials of non-wovens, fluff pulp, air-laid cores, super-absorbents and hygiene films by Price Hanna Consultants. #
Growth rates for the next five years in the undeveloped and developing markets of Asia and Africa will continue to exceed the global average growth of this industry. These regions provide significant market penetration and volume growth opportunities for absorbent product market participants and their suppliers.
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