Impact of increase in employment among middleincome group women on the demand of home furnishing textiles in South Asia

Gone are the times when it was meant to be onlyapparels and garments, when we uttered the term Textiles. A huge volume ofthis sector is being filled up with home furnishing products, or in otherwords, home textiles. Not that home textile products did not exist previously,but their existence could hardly be noticed. They were merely serving the basicneeds of the people, like kitchen linens, bath linens, curtains, etc. However,today, the home textiles sector has emerged as a very integral part of theannual turnover of the textiles industry as a whole.

Initially,the demand was limited to only the European and US markets, but today, India isclimbing fast up the ladder of the countries where home furnishing products areincreasing their share in the consumer market. A quick analysis of thisphenomenon relates it to the increasing purchasing power of the community.Previously, home furnishing products were a necessity, and people used to buyonly as much as required. Today, its a symbol of fashion and status, and the middleincome group of the Indian society is also divulging itself into it.

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About the Author:

Mr. Arnab Sen is anAssistant Professor of Textile Design at the National Institute of FashionTechnology, Bhopal.